A few days ago it was released that YouTube is partnering with various celebrities and businesses like The Wall Street Journal to launch a series of new YouTube channels, considered to be premium. The owner of YouTube, Google, is spending $100 million to secure the deals for the channels that will be offered. The channels are said to become available starting next month and continue to be rolled out over the next year.
These new YouTube channels will be anchored by various celebrities along with other business partners to provide the content that will be contained on the channels. YouTube has been working on obtaining all the pieces needed for these premium content channels for a while and has not hesitated on spending the money needed to obtain big name celebrities.
It seems that YouTube may be trying to become the cable channel of the future with the moves it is making. I'm not sure if I see this playing out to benefit the company but they probably know a lot more than me. I just think that for something like this in order to make any money they are going to have to charge a fee and I'm not sure if consumers will be willing to pay for such a thing.
Tuesday, November 1, 2011
Sunday, October 30, 2011
Twitter Followers Demographic Break Down
A lot of people may be interested in the various types of followers they have on Twitter and curious about the different aspects of their followers. Companies or brands are probably a lot more interested in knowing this information so that they can market to their consumers more efficiently. Just recently Schmap released a tool that is capable of breaking down the demographics of a person or business's followers on Twitter.
This company is a social website that became recognized when they launched the first real-time city guides covering more than 400 locations across the globe. The tool that they just released to provide demographics on Twitter followers is known as "Know Your Twitter Followers." It is a free service that allows any individual, company, or brand to instantly access a demographic analysis of their Twitter followers. The free analysis provides information about followers such as gender, marital status, profession, likes and interests, and location by country and U.S. state. Their is an upgraded version that provides more detail that one can pay for and it can cost up to $150 based upon various factors.
I believe this is a pretty neat and useful tool for businesses and brands to explore. It can reveal information about who is following so that they can better understand their consumers and capitalize on gaining more information about them. It is always good in the marketing world to know your consumers as best as possible and this tool can help reveal the demographics of the people interested in what the company or brand offers.
This company is a social website that became recognized when they launched the first real-time city guides covering more than 400 locations across the globe. The tool that they just released to provide demographics on Twitter followers is known as "Know Your Twitter Followers." It is a free service that allows any individual, company, or brand to instantly access a demographic analysis of their Twitter followers. The free analysis provides information about followers such as gender, marital status, profession, likes and interests, and location by country and U.S. state. Their is an upgraded version that provides more detail that one can pay for and it can cost up to $150 based upon various factors.
I believe this is a pretty neat and useful tool for businesses and brands to explore. It can reveal information about who is following so that they can better understand their consumers and capitalize on gaining more information about them. It is always good in the marketing world to know your consumers as best as possible and this tool can help reveal the demographics of the people interested in what the company or brand offers.
Sunday, October 23, 2011
Google Engineer Reply All Error!
A Google engineer Steve Yegge was upset with Google+ and Amazon. He decided to write a post internally for his other Google employees to read but accidentally sent this post to his public account allowing 2,000 of his followers to see what he had to say about the company. It was a 5,000 word rant that went on about the inability of the company to hire correctly, weak operations, indifference to charities, and low pay compared to other companies. He also discussed some problems of the company not being able to understand various platforms. He talked about how these platforms were not understood by employees from the very highest ranks all the way down to the bottom of the chain.
Steve apologized for his rant in a blog post and discussed how it was uncharacteristic of him. He said there were no consequences of this rant other than his co-workers laughing at him for a big reply all mistake. The company though has looked into his comments about the shortcomings of the company to see if there are ways in which they can improve. This rant could prove to be a beneficial one rather than ending in an employee being fired. I believe that this is positive because normally people are fired on the spot for something like this being sent to so many people. Rather Google is looking at it as an opportunity to better the company and become stronger.
Steve apologized for his rant in a blog post and discussed how it was uncharacteristic of him. He said there were no consequences of this rant other than his co-workers laughing at him for a big reply all mistake. The company though has looked into his comments about the shortcomings of the company to see if there are ways in which they can improve. This rant could prove to be a beneficial one rather than ending in an employee being fired. I believe that this is positive because normally people are fired on the spot for something like this being sent to so many people. Rather Google is looking at it as an opportunity to better the company and become stronger.
Twitter Brand Following
Recently a study was done about Twitter users and their following of brands through this social media tool. The study was conducted by Constant Contact and examined 1,491 Twitter users in the United States that were 18 and older. The study made some interesting finds about percentages of users that buy and recommend brands. It was determined that 60% of the users that followed brands would recommend the brand to their friends and 50% of the followers were more likely to buy from that brand.
These seem like great numbers but the study determined that only 21% of the Twitter users actually followed brands and that about 80% of those people followed fewer than 10 brands. If a brand actually makes it to the list of being followed than more likely than not the follower will not stop following the brand, 75% of these followers said they never un follow a brand once they have started. The top two reasons that Twitter followers gave for following a brand on Twitter was that they are a customer to that company and they wanted to be the first to know information about that brand.
It was stated that 67% of followers expect some type of unique content from the brands that they follow. If a company can find a way to offer special content to their Twitter followers and a way to attract them to it first of all then it can lead to great success for their brand. The key is convincing someone that their specific brand is worth following and that the individual will gain something from it.
These seem like great numbers but the study determined that only 21% of the Twitter users actually followed brands and that about 80% of those people followed fewer than 10 brands. If a brand actually makes it to the list of being followed than more likely than not the follower will not stop following the brand, 75% of these followers said they never un follow a brand once they have started. The top two reasons that Twitter followers gave for following a brand on Twitter was that they are a customer to that company and they wanted to be the first to know information about that brand.
It was stated that 67% of followers expect some type of unique content from the brands that they follow. If a company can find a way to offer special content to their Twitter followers and a way to attract them to it first of all then it can lead to great success for their brand. The key is convincing someone that their specific brand is worth following and that the individual will gain something from it.
Friday, October 21, 2011
Facebook Possible Fine
Facebook is a company that can find itself easily being a target of holding information that is not "technically" suppose to be held. This is due to the fact that there are so many users and each one may have a different view on what they think is and is not acceptable for the company to do. People use this site to network with others and communicate with friends which leads to the issue of privacy rights that many feel they should have. Facebook seems to try and change these rights allowing Facebook to hold onto any information that they want.
The latest controversy started in the Ireland offices for Facebook. Recently an Austrian law student decided he wanted Facebook to send him a copy of all of his personal data. Facebook complied and sent him the information on a CD which was 1,200 pages worth of material. The problem was that this 24 year old male had deleted some of the information from his Facebook but it still showed up in the document sent to him from the company.
The law student started something called Europe vs. Facebook in which he filed 22 individual claims. Many of these claims deal with the Terms of Use policy by Facebook and how individuals feel their rights to privacy are not upheld. This has led to Ireland's Data Protection Commissioner calling for an audit of Facebook's offices before Christmas and this could lead to a fine of $138,000 against the company. Although the fine is not large it is the negative publicity that could affect the company the most.
The latest controversy started in the Ireland offices for Facebook. Recently an Austrian law student decided he wanted Facebook to send him a copy of all of his personal data. Facebook complied and sent him the information on a CD which was 1,200 pages worth of material. The problem was that this 24 year old male had deleted some of the information from his Facebook but it still showed up in the document sent to him from the company.
The law student started something called Europe vs. Facebook in which he filed 22 individual claims. Many of these claims deal with the Terms of Use policy by Facebook and how individuals feel their rights to privacy are not upheld. This has led to Ireland's Data Protection Commissioner calling for an audit of Facebook's offices before Christmas and this could lead to a fine of $138,000 against the company. Although the fine is not large it is the negative publicity that could affect the company the most.
Thursday, October 20, 2011
Old Spice
Old Spice ran an ad campaign for a while that was referred to as "The Man Your Man Could Smell Like." This featured a man named Mustafa was the lead character and he was suppose to represent the epitome of what a man was. The ploy was that if you wanted to attract the ladies and be a true man then you should use the same body wash as him. This campaign received great reviews and therefore Old Spice was in a dilemma on how to follow this up since many follow up campaigns do not receive good reviews and are not embraced well.
The company decided to hire Fabio to play a role as the person that wanted to take the throne from Mustafa as a man's man and the one that people looked up to. They developed a story line and shot a lot of video that followed a plot so that viewers could keep up with what was going on. They took comments from viewers from Twitter, Facebook, and other social media to help in the development of the shoot so that they could incorporate aspects that fans and buyers would want to see.
These commercials were released on YouTube and TV July 20th of this year and have seem to had great success. There have been over 22 million views on YouTube and 68,000 new followers on Facebook. It was stated that sales did increase but they would not release specific numbers. This was a great example of a company keeping in mind that viewers do not want to see the same exact ad campaign. They listened to feedback from viewers through various social media channels to help them develop their new campaign and it has paid off for Old Spice.
The company decided to hire Fabio to play a role as the person that wanted to take the throne from Mustafa as a man's man and the one that people looked up to. They developed a story line and shot a lot of video that followed a plot so that viewers could keep up with what was going on. They took comments from viewers from Twitter, Facebook, and other social media to help in the development of the shoot so that they could incorporate aspects that fans and buyers would want to see.
These commercials were released on YouTube and TV July 20th of this year and have seem to had great success. There have been over 22 million views on YouTube and 68,000 new followers on Facebook. It was stated that sales did increase but they would not release specific numbers. This was a great example of a company keeping in mind that viewers do not want to see the same exact ad campaign. They listened to feedback from viewers through various social media channels to help them develop their new campaign and it has paid off for Old Spice.
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